My trigger/ motivation for food blogging

“She is a big foodie but has no motivation to cook!” – Friends

“Though she can’t cook but she would know if there is any missing ingredient!” – Mom

“Making dal chawal is very easy, you don’t have to order if the maid is not coming.” – Dad

“I didn’t study so much to cook! Period.” – Me

Yes guys, this was me a super foodie with a sense of all the flavours but no need or motivation to cook! COVID-19 crisis changed me similar to a lot of other people in the world. With no maid, and fear of ordering, we (me and my husband) had no option but to cook. And voila, I discovered my hidden talent or probably the inherent foodie in me awoke to its full scale.

From problem to opportunity

I figured if I had to cook, then why not experiment and make it fun. I converted the problem into an opportunity. I focus on easy, quick, and healthy recipes but I don’t make boring dal chawal! Though easy, my food looks super fancy! I even try to make the recipes fun with limited instructions and my own twists & innovations. I am answering below some questions that I get asked everyday on choosing this food blogging journey.

Q.1. Why easy and quick recipes?

Both of us are working and have a busy schedule. Hence, I started my exploration of easy and quick recipes. My recipes in a mug and one-pot recipes became super popular among bachelors and working people who were fed up of washing the pile of dirty dishes.

Q.2. Why healthy recipes?

With limited opportunity for physical movement and no gyms, we chose to at least try to eat healthy to maintain the balance. Even my parents and relatives started implementing a few of the easy healthy tricks in their daily lives such as mixing quinoa with rice. I even cracked healthy desserts (no sugar and whole-wheat).

Q.3. Why food blogging?

  • Need/lack of content: When I searched for such recipes, there were very limited options
  • Demand: A lot of my peers were facing similar problems

There was a gap

Hence, I decided why not help others around me with my own easy hacks and experiments. I started by uploading a few of my creations on Instagram. The response I got was very motivating. I started getting a lot of DMs/comments, which proved my point.

Anyone can cook. Period.

Tada! If I can cook, then trust me that anyone can cook. You just need to understand that cooking is all about fun and experimenting. Don’t be afraid to mess things up. Don’t over follow the steps.

My whole USP is that my recipes are fun with limited instructions. They are more like a guide or motivational trigger for people like me to understand that cooking can be super easy and fun!

P.S. I used to always post about food even before lockdown. I love discovering food around the world, cafes, etc. Do checkout my food and travel blog (foodinza.com) and my Instagram @foodinza.

14 Comments Add yours

  1. ashmoney83 says:

    I am a food blogger as well~~ So I totally get it!! Thanks for sharing!

    Liked by 1 person

    1. Foodinza says:

      Glad you could relate πŸ™‚

      Like

  2. Sankhamala says:

    It’s always great to know about some easy recipes specifically one pot meals. Please, give us more !!!

    Liked by 1 person

    1. Foodinza says:

      Thank you so much! Will keep them coming πŸ™‚ my favourite is shakshuka

      Like

  3. Akarshita says:

    It’s nice. I like how you’ve made cooking sound so easy. Motivating for lazy people! 😜

    Liked by 1 person

    1. Foodinza says:

      Thanks. That’s the main objective! πŸ™‚

      Like

  4. Poonam says:

    Great stuff, Anumeha! Keep them coming.

    Liked by 1 person

    1. Foodinza says:

      Thank you so much Poonam! Keeps me motivated. πŸ™‚

      Like

  5. U says:

    Your recipes are very innovative and amazing.

    Liked by 1 person

    1. Foodinza says:

      Thank you my anonymous support! πŸ™‚

      Like

  6. Rekha garg says:

    Dear Meha Your food blog made you more special. No one including your Mom could think about your interest in so healthy cooking. This was surprise for usmProud of you❀️

    Liked by 1 person

    1. Foodinza says:

      Thank you so much mausi! It’s all because of you all (my genes ;))… you are my biggest motivation. 😍

      Like

  7. Pawan Gupta says:

    Amazing stuff! Keep the easy recipes coming.

    Liked by 1 person

    1. Foodinza says:

      Thank my sous chef and partner in crime! πŸ˜‰

      Like

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